SEO Compare

Two pages are chasing the same search — yours and the rival's. This free SEO compare tool fetches both pages live, runs the identical on-page audit on each (the same checks as our Website SEO Analyzer: title, meta description, headings, image alt coverage, canonical, HTTPS, links, word count, page size and structured data), and lines the results up in one table with a winner declared for every single row. No sampling, no estimates from a stale database — both pages are fetched and scored in the same second, by the same rules. Use it before a redesign to prove the new page is stronger, or whenever a competitor outranks you and you want to see precisely where their page beats yours.

How to use this tool

  1. Paste the first page URL (yours, ideally).
  2. Paste the second page URL (a competitor or rival listing).
  3. Click Compare the two pages.
  4. Read the row-by-row winners, then fix every row your page loses.

Worked example

Your services page scores 62 against a competitor's 81. The comparison shows exactly why: they win the meta description, canonical and alt-text rows while you win word count — a fix list in priority order.

Frequently asked questions

What exactly does SEO Compare measure?

On-page factors only: the overall SEO score plus title tag, meta description, H1 and H2 structure, image alt coverage, canonical, viewport, HTTPS, language, Open Graph tags, structured data, page size, content depth, word count, link counts and alt-text percentage. Backlinks, domain authority and rankings are not part of this comparison — it answers 'whose page is built better', not 'who will rank'.

Why compare pages instead of whole websites?

Search engines rank pages, not websites. Comparing the two specific pages that compete for the same query shows exactly which on-page elements differ — comparing homepages or whole domains would bury the signal in averages.

Both pages got the same score but different winners — how?

The score is a weighted total, while each table row is a straight head-to-head on one metric. Two pages can reach the same total by winning different rows, which is precisely what the table is for: it shows where each page is stronger.

The tool could not fetch one of the pages. Why?

The page may block automated requests, require a login, redirect too many times or simply be down. Check the URL opens in a private browser window; if it does and still fails, the site is likely blocking crawlers and no fetch-based tool can read it.

Is my competitor notified that I compared their page?

No. The fetch looks like an ordinary visit from a checker tool, there is no account to sign up for, and nothing is published or shared — the comparison exists only in your browser.

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