How to Create a Google Review Link (Step by Step)
Most happy customers never leave a review because finding where to write one takes effort. A direct review link removes every step except the review itself: one tap opens your Google review form, signed in and ready. This guide shows how to create that link and where to use it.
What you need: your Google Place ID
Every business location on Google has a unique Place ID. Google provides a free Place ID finder (search Google for "Place ID finder", open the official tool, search your business on the map and copy the ID it shows). The ID is a string of letters, numbers and dashes — copy it exactly.
Step by step
- Copy your Place ID from Google's Place ID finder.
- Open the Google Review Link Generator and paste the ID in.
- Click "Create my review link". Your link takes the form
https://search.google.com/local/writereview?placeid=YOUR_ID. - Test it yourself in a browser where you are signed in to Google — you should land directly on your review form.
- Share it everywhere a happy customer might see it (ideas below).
Where to use your review link
- Invoices and receipts — the moment of maximum satisfaction with the job.
- Follow-up messages — a short WhatsApp or SMS thank-you with the link.
- Email signatures — a quiet, permanent review channel.
- Printed QR codes — turn the link into a code with the QR Code Generator and put it on counter cards, packaging and table tents.
- Your website — a "Review us on Google" button in the footer or contact page.
How many reviews do you need?
A link makes reviews easier to get, but how many do you actually need to move your rating? The Google Rating Calculator works it out from your current rating and review count — useful for setting a realistic monthly target instead of guessing.
Frequently asked questions
Does the review link expire?
No. As long as your business listing and Place ID stay the same, the link keeps working.
Can customers review without a Google account?
Google requires reviewers to be signed in to a Google account. The link still helps — it removes the searching, leaving only the sign-in and the review.
Is it OK to ask customers for reviews?
Yes — asking is normal. What you must not do is offer incentives for reviews, or ask only happy customers while blocking unhappy ones ("review gating"). Share the same link with everyone.
Do it now with the free tool
Skip the manual work — the Google Review Link Generator does this task in seconds, free, in your browser.
Open the Google Review Link Generator